Branding

# Branding

## A visual identity that carries from product to pitch deck.

We create brand systems that work across your product interface, marketing materials, and investor communications — cohesive, distinctive, and built to scale.

[Discuss Your Brand →](https://calendar.app.google/5xBrWfMguyk3j2sHA)

## When You Need Branding

Not every product build needs a branding engagement. If you already have an established brand with guidelines, colors, typography, and a logo that works, we design within your existing system.

You need branding when:

- You're launching a new company or product and don't have a visual identity yet
- Your existing brand was thrown together and doesn't reflect the quality of the product you're building
- You're preparing for a fundraise and need materials that communicate professionalism and credibility
- Your product and marketing materials look like they were made by different companies

## What We Deliver

### Logo & Visual Identity
A distinctive mark that works at every scale — from a favicon to a conference banner. We explore multiple directions, refine based on your feedback, and deliver final files in every format you'll need.

### Brand Guidelines
The rulebook for visual consistency. Color palette with usage rules, typography scale, spacing system, logo usage guidelines, and application examples. This document ensures that everything your company produces — product, website, pitch deck, social media — feels like it comes from the same place.

### Design System Foundation
For product-focused brands, we extend the visual identity into a component-level design system — buttons, form elements, cards, navigation patterns — that becomes the foundation for product design. This bridges the gap between brand identity and product interface.

### Brand Application
We apply the brand across your most important touchpoints. Depending on the engagement, that might include product UI, marketing website, pitch deck templates, email templates, or social media assets.

## Our Approach

Branding is the most creative and least structured work we do. Some brands click into place in a week. Others require multiple rounds of exploration before the right direction emerges.

We're honest about this unpredictability. We scope branding engagements with enough room for creative exploration while setting clear milestones so the project doesn't drift indefinitely.

We typically present 2-3 distinct visual directions, discuss the strengths of each with you, and refine the chosen direction through focused iteration. The goal isn't a logo you "like" — it's a visual system that communicates the right things to the right audience.

## Pricing

Branding engagements vary based on scope and complexity. A focused identity package (logo, color palette, typography, basic guidelines) starts at **$8,000-12,000**. A comprehensive brand system with extended application (product design system, marketing templates, pitch deck) runs higher.

We'll give you a specific quote after understanding your needs.

## Branding + Product

Our strongest branding work happens when it's part of a larger product engagement. The brand and the product interface are designed together, ensuring the visual identity isn't just applied to the product — it's born from it.

If you're starting a product build from scratch and need both a brand and a product, we can run branding as the first phase of a larger engagement, with the brand work informing every design decision that follows.