Markets — Hardtech
The design & development studio for hardtech products
We partner with ambitious hardware companies to create world-class digital experiences around their products.
Why hardtech leaders choose us
01
We keep software from slowing you down. We know how difficult it is to bring a physical product to market. Our team makes the software side easier. You give us your timeline, and we help you make the right product decisions to stay on track.
02
Avoid costly hiring mistakes. Hiring too early or hiring the wrong people can burn months of time and budget. Our team gives you experienced software talent when you need it, without forcing you to make permanent hires before you’re ready. Once the product is proven, we help you build the internal team to take it forward.
03
Make software something to get excited about, not worry about. Running a hardtech company means juggling a lot of concerns. We own the software side, lead the design and development process, and make sure every stakeholder is heard. You can stay focused on fundraising, go-to-market strategy, partnerships, and everything else it takes to bring the product to market.
04
Our designers think like engineers. Our engineers think like designers. We’re not just here to make something flashy. We build software that feels like it belongs with your hardware.
“Nicer is an essential design and build partner for high-velocity startups launching world-class products.”
Nat Carruthers • Head of Product
Hardtech challenges we solve
CanSim — improving quality of life for dialysis patients
01
Hardware and software integration gets complicated fast. Hardware introduces constraints that many development teams aren’t used to working within. For us, that’s the fun part. We get excited about finding smart solutions and pushing the limits of what’s possible.
02
Beautiful hardware deserves beautiful software. The teams we work with often have exceptional industrial and product designers, but the software doesn’t always live up to the hardware. We find the design language that connects the two and makes the entire experience feel like one thoughtful product.
03
Hardware and software shape each other. When should the software design influence the hardware specs? When should hardware limitations shape the software requirements? Our team helps you navigate these difficult product decisions.
Integrated software we’ve built for physical products
Frequently asked questions
Hardtech is a core focus, but we work with ambitious companies across a range of industries, including fintech, health tech, and other complex digital products. Hardtech is one area where our experience bridging physical products and software is especially valuable.